Circulation & Demographics
The WMDA News has an authorized circulation of 1,200 and is mailed to service stations, auto repair shops, car washes, convenience stores and other related businesses in Washington, DC, Maryland, and Delaware. For added visibility, the magazine is also distributed to other trade associations across the country, and at WMDA gatherings, including area meetings and trade shows. A special double issue publication will be published in September of each year to highlight the WMDA Convention & Mega Trade Show. This issue is circulated to over 2,500 businesses.

Issue
The WMDA News is published 10 times a year. The Annual Convention & Mega Trade Show Publication Double Issue is published once a year.

Closing Dates (Ads)
Deadline for space reservation is the first day of the month preceding the month of issue (i.e. March 1 for April issue). Copy deadline is the 10th of the month preceding month of issue.
Closing Dates (Flyers)
Flyers can be inserted into the center of the WMDA News on a first-come first-serve basis, space is limited. 1,200 flyers copied on standard weight 8 1/2 x 11 size copy paper are due on or before the closing dates listed below. Dates are subject to change. No flyers will be inserted in the September-October Convention & Anniversary Issue of the Nozzle & Wrench.

Artwork Requirements
Electronically prepared ads, produced using Quark XPress, and properly proportioned to the sizes stated in this brochure, are preferred. Please be sure to include all fonts and graphics used. Ads may be submitted on disk or via email. Please call for OTHER acceptable application file formats and requirements. Microsoft Word, PowerPoint, Excel or Publisher are not acceptable file formats and we can not be responsilbe for incorrect output. Camera-ready artwork must be black laser output of 600 dpi or more. Dot matrix or color ink jet output will be not be accepted. Ad preparation services are available through the Association. Please call for details. All text and ad copy will be printed on white paper in black ink. Spot color or full color is available for an extra charge for the September/October issue only. Please call for details.

Mechanical Requirements
Trim Size: 8 1/2 x 11"
Bleed Size: 8 3/4 x 11 1/4"
Preferred Halftone Screens: 150 Lines

Terms & Conditions
All advertising is subject to review by WMDA staff. No advertisement shall be accepted for the WMDA News if such advertisement is deemed by WMDA in its sole discretion to be deceptive, misleading, inappropriate, or in conflict with WMDA Endorsed Programs. No cancellations accepted after the closing date. Advertiser/agency assumes liability for all contents of ads printed. Advertisers shall indemnify publisher against any damages and related expenses arising from publication of advertisement. Advertiser shall be held liable for monies due to publisher for ads published in the magazine. Advertiser will be presumed to have read the enclosed information and agree to its conditions without further notice.

The contract applies to advertising space only, and does not cover the cost of advertising design, mechanical services, or film costs associated with halftones, sizing, etc.

The contract binds the advertising company to the stated size and rates. Space commitments may be changed by notifying the WMDA News before the closing date.

For further information contact