2009 Advertising Requirements & Rates

Circulation & Demographics
The WMDA News has an authorized circulation of 1,000 and is mailed to service stations, auto repair shops, car washes, convenience stores and other related businesses in Washington D.C., Maryland, and Delaware. For added visibility, the magazine is also distributed to other trade associations across the country, and at WMDA gatherings, including area meetings and trade shows. A special double issue publication (Nozzle & Wrench) will be published in September highlighting the Annual WMDA Convention & Mega Trade Show. This issue is circulated to over 2,500 businesses.

Issue
The WMDA News is published 10 times a year (5 printed issues and 5 electronic issues). The Nozzle & Wrench Annual Convention & Mega Trade Show publication double issue is published once a year.

Ad Closing Dates
Deadline for space reservation is the first day of the month preceding the month of issue (i.e. April 1 for May issue). Copy deadline is the 10th of the month preceding month of issue.

Flyer Closing Dates
Flyers can be inserted into the center of the WMDA News on a firstcome first-serve basis, as space is limited. 1,000 flyers copied on standard weight 8 1/2 x 11 size copy paper are due on or before the closing dates listed below. Dates are subject to change. No flyers will be inserted in the September/October Convention and Anniversary issue of the Nozzle & Wrench.

Artwork Requirements
Electronically prepared ads, properly proportioned to the sizes stated on the following page, are preferred. Ads may be submitted on CD or via email. Print quality Adobe pdf files are preferred, but we can work with 300 dpi tif, eps and jpg files as well.

All ads should be created in black & white or 4-color (CMYK) – no spot colors will be accepted (any ads containing spot colors will be converted to CMYK prior to publication).

Need an ad?
Ad preparation services are available through WMDA. Additional design charges will apply. Please call for details.

Terms & Conditions
All advertising is subject to review by WMDA staff. No advertisement shall be accepted for the WMDA News if such advertisement is deemed by WMDA in its sole discretion to be deceptive, misleading, inappropriate, or in conflict with WMDA Endorsed Programs. No cancellations will be accepted after the closing date.

Advertiser/agency assumes liability for all contents of ads printed. Advertisers shall indemnify publisher against any damages and related expenses arising from publication of advertisement. Advertiser shall be held liable for monies due to publisher for ads published in the WMDA News and/or Nozzle & Wrench.

Advertiser will be presumed to have read the enclosed information and agree to its conditions without further notice. The contract applies to advertising space only, and does not cover the cost of advertising design, mechanical services, or film cost associated with halftones, sizing, etc. The contract binds the advertising company to the stated size and rates. Space commitments may be changed by notifying the WMDA News before the closing date.